Why is “negative” more attractive? A cue to collective evolution

How often does one open the newspaper hoping to see only good things? Or tune into a NEWS channel and see a beautiful face with a serene smile saying, “It is a
pleasant day with needful sunshine and lot of love and romance hanging in the air”?
Be it projecting a country as a summation of few negative pockets or projecting a religion as an epitome of certain group’s behavior or be it a behavioral trait
attributed to a certain race, we are surrounded by many such unwarranted stereotypes because they have been projected for long to cater to a negatively biased global society.As a race, we are conditioned to be receptive to negativity to such an extent that when everything looks good, we involuntarily start expecting trouble.
By some strange means,negativity is relatively more attractive to us, even at subconscious level.

Some blame the media for this conditioning.Recent media studies points out that bad news to good news ratio is almost 17:1.What people fail to understand is that media
evolves more in tune with the likes and dislikes of the viewers, so the answer to such affinity towards negativity lies within us.

Marc Trussler and Stuart Soroka, of McGill University, conducted a research on how people relate to news, They
invited participants to view published news and they conducted eye tracking experiments while participants browsed through news stories.Most participants chose stories
with a negative spin such as corruption and hypocrisy, rather than positive stories. This choice was higher among people who had keen interest in current affairs.
Trussler and Soroka concluded that this was evidence of “negativity” bias, a desire to hear and remember bad news.

Many have discussed and debated over this bias towards negativity and experts contend its mainly because our brains evolved in a hunter-gatherer environment where
anything novel or dramatic had to be attended to immediately for survival.Many of us would have heard a standard accusation against men with respect to “Never asking
for direction” which can also be pinned to the time of brain development while we were hunter-gatherers. Back then, the forests were thick and men neither had compass
nor maps.They just ventured into the wilderness with very little knowledge of the route, in search of food (prey) to fulfill the daily nourishment requirements of their
tribe.This precisely is a novel and dramatic environment and their survival depends upon emerging out of the forest with a kill. Asking someone for directions was not
an option for most didn’t know what lies ahead.Their hormones were more tuned to the rush that they get when they emerge victoriously without a guide. This has been
deeply embedded into us as a race and till today, the male who ventured into wilderness in the paleolithic age without asking for direction continue doing the same in
the modern era. Similarly certain social practices that were prevalent in our antiquity when both societal complexities and gender dynamics were less are still embedded in us though we have evolved into a more complex and dynamic society.

According to Rupert Sheldrake a scientist and researcher in the field of parapsychology, “Memory need not be stored in material traces inside brains, which are more

like TV receivers than video recorders, tuning into influences from the past. And biological inheritance need not all be coded in the genes, or in epigenetic

modifications of the genes; much of it depends on morphic resonance from previous members of the species. Thus each individual inherits a collective memory from past

members of the species, and also contributes to the collective memory, affecting other members of the species in the future” Though there are no concrete proof, this remains a hypothesis which is worth considering.

Irrespective of all our technological advancements and evolution, we are still caught in the layers that our race built collectively as Hunter-Gatherers, Farmers &
several other transitions and are more tuned to negativity.This by no means is an irreversible curse.The cure lies in just understanding how our brain works.Our brain
is more like a supercomputer that can be programmed to bring a desired result and if necessary, be reprogrammed to troubleshoot bugs that hamper its effectiveness.

What needs to be understood?

1. Map is not the territory:

The key lies in understanding that we are offered several options to build our lives and our experiences and perceptions play a vital role in our choices. These
experiences and perceptions acts as an invisible sieve through which every information and option passes through, affecting our decision which in turn shapes our
reality.Contrary to the popular belief,individual imagination is limited whereas reality is limitless. If I ask you to imagine an animal that has no resemblance to any
animal you have ever seen, how soon will you be able to come up with one? The truth is, you cant. However hard you try,it would someway or the other resemble only the
known but the possibility of a life form that you have never known/seen/heard existing is pretty high for your experience and knowledge is limited. To be closer to reality, one needs to let go all perceptive layers that limits you. If only one can reprogram the brain by altering this sieve (perceptive layer) that filters information, one can bring in any desired result.

2. Everyone is an integral part of the Whole:

Everything around you is interrelated and is in constant interaction with each other. A grand balancing force maintains this equilibrium and hence when a part of your
mind or life is altered, the entire system (Universe) absorbs it. This collective consciousness is accessible by everyone which reflects in the society in the form of
behavioral patterns/ cultures etc.
3. We have everything we need to change within us :

Every answer, all resources you need to change is within you.This is the primary reason why self knowledge has always been the apex of wisdom.

Once the above said are understood, as a race, we can easily move towards a society that reflects positivism, for all behavior has innate positivism. Irrespective of
the means being negative, the mind and body only think about the positive outcome, if this trait alone be capitalized and the negative means be discarded by the
process of reprogramming we can collectively evolve into a society that is more tuned to “Positivism”


Psychology Today

NLP for Beginners/ NLP for Dummies

Trussler-Soroka research

Image Source : www.lawattractionplus.com/

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5 thoughts on “Why is “negative” more attractive? A cue to collective evolution”

  1. I feel, how much ever we progress technologically, certain basic human attributes (like greed, jealousy, etc.) have always been/will always be within us. Since we are aware of that subconsciously, maybe we want to read/know what all damage human beings are capable of doing, so that we can be alert to/prepare for such possibilities and safeguard our survival. Just a guess…

    I doubt if ‘negativity’ can be programmed out of our system. As you say in the second point, the ‘balance’ requires both positive and negative.

    Destination Infinity

  2. I feel, the societal bias towards negativity is not only required, but is also essential. Otherwise, many businesses that are focused on ‘creating positivism’ will have to close! 🙂

    Destination Infinity

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